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Today, the world is experiencing the advent of artificial intelligence, surprised by the creative possibilities of generative neural networks. The success of AI at the present time actually demonstrates how little true ingenuity and quick wits are involved in our lives. This book is just about what is still a human prerogative.

First of all, I want to express my gratitude to Kirill Vladimirovich Zbykovskiy, corporate manager, associate professor of the university and my old friend. Thanks to him, there was an opportunity to put my thoughts in order, summarize them with personal experience and jointly hone the result in the form of a course «Transformation of business models» for the university master’s degree.

My first book was called «The ultimate problems solving. Non-standard thinking and behavior», was published in a limited edition back in 1994. As it turned out, her material was widely distributed in the bases of student abstracts, as a rule, without indicating the source.

Terribly long ago, in the memorable nineties of the last century, it seemed to me that I was forever closing the page of life connected with scientific interests. There is a huge gap between the first book and the one that you see in front of you, almost 30 years. During these years, the author seemed to have had to go far from the scientific questions that interested him at that time. But it turned out that not so far. Business, entrepreneurial activity, in which I had to immerse myself with my head, gave many reasons again and again to return my thoughts to theories, it would seem, left forever – apparently, there are no former physicists. Thirty years were devoted to the development of a modest regional computer firm. Now it is one of the largest players in the market of IT solutions for business in the country. During this time, I managed to fruitfully work out almost all business functions: the development of wholesale and retail trade, the development of a partner and branch network, the creation and promotion of software products, economics and budgeting, work as a director of a company and participation in the board of directors of a corporation.

I hope that my experience, supported by a scientific view, will be interesting.

Who will be interested? Difficult question. I’m afraid entrepreneurs who ride the wave of success don’t need advice. And usually business people are not at all inclined to theorizing. And the language of the old school is unlikely to be close to them. I think, definitely, this is a book, as they say, for an amateur. And I hope she gets one.

Readers from the category of managers and entrepreneurs will be able, with the help of the material in this book, to systematize much that their own experience has taught, as well as to supplement the knowledge that they have gathered in the system of business education. As a maximum, discover new approaches to solving your problems.

Alexander Blinkov