Читать книгу How to sell your paintings? - - Страница 12

There's a wonderful way to ruin your page. Sending spam. These are messages with unsolicited information, flooding the inbox or private messages of other users in the network. Remember, there's always a *report spam* button or its equivalent. You could get banned, have your account deleted, or blocked. Or you might get dragged into arguments about whose art is more artistic, or whose watercolor is more watercolor-y. I've experienced both ends of that spectrum pretty quickly. And I learned my lessons fast. So, how should you properly communicate in social networks?

1. Politeness. Set up *Thank you* responses after someone adds you as a friend. Or initiate the contact yourself. Make it a habit to address people by their names.

2. Avoid being a bore. When someone only talks about themselves, it gives off an air of indifference to the other person. What does this look like? Messages solely about paintings, invitations, advertisements, and messages that are only interesting to you.

3. Entertainment. Why do people hang out here? Drop a funny line, share a humorous picture—there are plenty out there. Any video that interests you. Your personal opinion. When you share information, explain why you liked it, why it caught your attention. The phrase *I liked it because* works wonders; it introduces you as a person. Or describe your emotions: "Oh, what a seaside! Lovely flowers! Beautiful view. Unusual voice for the singer," and so on. Such messages often get retweeted, shared, reposted.

4. Interest, retweets, likes, shares. Visit your colleagues/friends' profiles and generously share information from there. You'll get noticed and remembered. Comments in interest groups work the best, and they should be well-argued, including posts. Again, express your emotions.

5. Events. You have a workshop, a new painting, a new series of works— it's appropriate to talk about and invite people to them. Events in your life, where you've been, what you saw. Then write about how everything went and add photos; it'll make for good post promotion.

6. Posts from your blog. Set up automatic posting of blog messages to your page. This is important. Don't know how to do it? Either add them manually or ask me. There are special services and search engines for this.

7. Tell about yourself. But be careful. Very careful. There are boundaries to communication and to your territory. Only you decide where they lie. How is it done? In different ways. Talk about others.

8. Share links from other sites. Information from other pages. Read an article? Watched a video? Something interesting happened to a friend? Then give it a like! Repost!

9. Propose a discussion topic. Ask questions, respond to comments. Organize contests, polls. Help solve other people's problems. And to do that, you have to respond to messages. Gradually, you'll attract regular readers who are interested in what you write and find you interesting as a person. So, write and behave in a way that makes you interesting to others, and they will read you, even if it's not reciprocal.

What's the main mistake people make? The simplest one. They only talk about themselves and their paintings. Solely "I'm an artist" and "buy my paintings." It's a good theme. It's a shame it's only interesting to the author.

For some reason, it's believed that everyone is ecstatic and should immediately want to buy something. Do you seriously think people are seeing and hearing about your profession as an artist or the opportunity to buy paintings for the first time? Do you really think so? Think again. And now, let's think together—why do people come to the network? Are you personally interested in reading only ads? How many *likes* and shares does such information get? Go in, look, think, compare. And what do you yourself read? What do you share? The conclusion is obvious.

It's like a soccer comment. The pass was good and strong! It's a pity the field suddenly ended! I wish you only make passes on the field and score goals!