Читать книгу Start & Run a Tattoo and Body Piercing Studio - Kurtis Mueller - Страница 5

Finding a good location may be one of the biggest challenges you will face when opening your studio. Even though tattoos and piercings have become more accepted by society there are still places that will not be rented to you because landlords or neighbors perceive this type of industry negatively. The city you want to set up shop in may also have strict zoning regulations that will prevent you from opening your business in the most ideal location for your chosen clientele.

When Kurtis opened his studio almost a decade ago, he was turned down by eight potential locations because of the type of business he wanted to open. For example, he had found the perfect storefront (also known as a bay), with a good location for the clients he wanted to target. The landlord was willing to rent it to him, but the landlord’s tenants beside the bay had been there for years and said they would move their businesses if a tattoo and piercing studio moved in beside them. In another instance Kurtis found a good bay, and while the existing neighboring businesses had no problem with a tattoo studio, the landlord did.

The city Kurtis’ studio is currently in has three shopping malls; the biggest, newest, and most popular of the three will never let a tattoo and piercing studio rent a bay in their mall as the owners feel it will drive away families and attract an unwelcome element. If you think you’ve found the perfect location, keep in mind that you might not be accepted or even considered.