Читать книгу Start & Run a Tattoo and Body Piercing Studio - Kurtis Mueller - Страница 8

2.1 Proximity to the competition

Оглавление

The proximity of tattoo and piercing studios varies from city to city. Usually you will find that the majority of tattoo studios try to spread themselves out from each other, covering a variety of areas throughout the city to reach different clients. This rule is broken in tourist towns where the studios will be clustered together in trendy shopping districts or on popular streets where there could be upward of four studios within a three-block radius.

Having a healthy distance between you and your competition is generally beneficial as this will somewhat prevent price checking, which is when clients go to a few studios with the same drawing and then pick the least expensive studio. This practice by clients is made more difficult when the studios are spread apart and driving is required. (See Chapter 7 for more information on pricing your services.)

Start & Run a Tattoo and Body Piercing Studio

Подняться наверх