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How to Use This Book

Frequently Asked Questions

Foreword

Introduction

PART I: PHILOSOPHY

CHAPTER 1

UX 101

Defining User Experience

An Example

Where UX Comes From

Where UX Professionals Come From

If You Only Do One Thing...

CHAPTER 2

Getting Started

Get to Know the UX Toolkit

Establish a Point of View on the Work to Be Done

Get to Know Your Users

Start Designing

If You Only Do One Thing...

CHAPTER 3

Building Support for Your Work

Principles over Process

Dealing with People Issues

Dealing with Organizational Issues

Responses to Common Objections

If You Only Do One Thing...

CHAPTER 4

Growing Yourself and Your Career

Professional Communities

Continuing Education

Making a Case for Career Growth

Moving Out and On

If You Only Do One Thing...

PART II: PRACTICE

CHAPTER 5

Planning and Discovery Methods

METHOD 1

UX Questionnaire

METHOD 2

UX Project Plan

METHOD 3

Listening Tour

METHOD 4

Opportunity Workshop

METHOD 5

Project Brief

METHOD 6

Strategy Workshop

If You Only Do One Thing...

CHAPTER 6

Research Methods

METHOD 7

Learning Plan

METHOD 8

Guerilla User Research

METHOD 9

Proto-Personas

METHOD 10

Heuristic Markup

METHOD 11

Comparative Assessment

METHOD 12

Content Patterns

If You Only Do One Thing...

CHAPTER 7

Design Methods

METHOD 13

Design Brief

METHOD 14

Design Principles

METHOD 15

Sketching

METHOD 16

Sketchboards

METHOD 17

Task Flows

METHOD 18

Wireframes

If You Only Do One Thing...

CHAPTER 8

Testing and Validation Methods

METHOD 19

Paper and Interactive Prototypes

METHOD 20

Black Hat Session

METHOD 21

Quick-and-Dirty Usability Test

METHOD 22

Five-Second Test

METHOD 23

UX Health Check

If You Only Do One Thing...

CHAPTER 9

Evangelism Methods

METHOD 24

Bathroom UX

METHOD 25

Mini Case Studies

METHOD 26

Peer-to-Peer Learning Community

METHOD 27

Pyramid Evangelism

If You Only Do One Thing...

CHAPTER 10

What’s Next?

The Evolution of UX

The Endurance of Design

The Secret Agenda of the UX Team of One

If You Only Do One Thing...

APPENDIX

Guide to the Methods in Part II

Index

Acknowledgments

About the Author