Читать книгу Reframing Organizations - Lee G. Bolman - Страница 54

Coordinating roles or groups use persuasion and negotiation to help dovetail the efforts of different units. They are boundary‐spanners with diplomatic status who are artful in dealing across specialized turfs. For example, a product manager in a consumer goods company, responsible for the performance of a laundry detergent or low‐fat snack, spends much of the day pulling together functions essential to the product's success, such as R&D, manufacturing, marketing, and sales.