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Published simultaneously in Canada

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Library of Congress Cataloging-in-Publication Data:

Artun, Omer, 1969–

Predictive marketing: easy ways every marketer can use customer analytics and big data / Omer Artun, Dominique Levin.

pages cm

Includes index.

ISBN 978-1-119-03736-1 (hardback)

ISBN 978-1-119-03732-3 (ePDF)

ISBN 978-1-119-03733-0 (ePub)

1. Marketing. I. Levin, Dominique, 1971– II. Title.

HF5415.A7458 2015

658.8 – dc23

2015013473

Cover image: Wiley

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