Читать книгу Predictive Marketing - Levin Dominique - Страница 8

This book was significantly enhanced by the efforts of Anne Puyt, Barbara Von Euw, Rinat Shimshi, Dhruv Bhargava, Carrie Koy, Joe Mancini, Angela Sanfilippo, Hac Phan, and Francis Brero, who not only work tirelessly every day to help companies be successful with predictive marketing, but who also went above and beyond the call of duty to add their experiences, examples, and wisdom to the manuscript.

We also want to thank visionary CEOs and CMOs who were early adopters of the predictive marketing approach, specifically John Seabreeze, VP Marketing at Billy Casper Golf; Joe McDonald, SVP Sales and Marketing of Stargas, Eoin Comerford, CEO of Moosejaw; Levent Cakiroglu, CEO of Arcelik; Ersin Akarlilar, CEO of Mavi; Adam Shaffer, EVP Marketing of TigerDirect.

Additionally, Omer's personal success, the success of AgilOne, and the concepts in this book would not have become a reality without the help from Bonnie Bartoli, Peter Godfrey, and his “adopted sons and daughter” Ozer Unat, Dhruv Bhargava, Oyku Akca, Anselme LeVan, Louis Lecat, Ryan Willette, and Francis Brero.

We would also like to thank our families:

Omer would also very much like to thank his wife Dr. Burcak Artun, always believing and encouraging him for challenging the status quo and being patient with his busy schedule.

Dominique thanks her husband, Eilam, and children Liv, Yanai, and Milo, for their encouragement during the writing process. Similarly, she would like to thank her AgilOne marketing superstars, Chris Field, Johnson Kang, Kessawan Lelanaphaparn, and Angela Sanfilippo for being so independent and professional so she could focus on the book at times.