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ОглавлениеForewords
What is a service?
What makes a good service?
The 15 principles of good service design
Principle 1
Be easy to find
Principle 2
Clearly explain its purpose
Principle 3
Set a user’s expectations of the service
Principle 4
Enable each user to complete the outcome they set out to do
Principle 5
Work in a way that is familiar
Principle 6
Require no prior knowledge to use
Principle 7
Be agnostic of organisational structures
Principle 8
Require the minimum possible steps to complete
Principle 9
Be consistent throughout
Principle 10
Have no dead ends
Principle 11
Be usable by everyone, equally
Principle 12
Encourage the right behaviours from users and service providers
Principle 13
Quickly respond to change
Principle 14
Clearly explain why a decision has been made
Principle 15
Make it easy to get human assistance
End note