Читать книгу Search Analytics for Your Site - Louis Rosenfeld - Страница 23

There’s an important takeaway from this case study: that UX practitioners and other designers should not only pay more attention to the numbers, but it’s their responsibility to employ quantitative approaches to research and evaluate the user experience. If no one at Vanguard had taken on this responsibility, the entire project might have failed miserably.

And though it’s not a lesson, there’s another important point worth remembering: this is just the tip of the SSA iceberg. There’s much more that can and should be done with your site’s search query data.

In this book, I’ll cover many of the ways you can use SSA to better align your site with your business strategy, and I’ll show you how SSA can be used to diagnose problems with your site’s content, metadata, navigation, and search system performance. I’ll do my best to help you integrate SSA, which is an inherently data-driven way to analyze user behavior, into traditional, more qualitative user-centered design methodologies. SSA is a missing link and a goldmine of untapped riches for all kinds of designers. I hope my book will serve as a toolkit to help you mine the data and, like John, achieve a truly better user experience.