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Louis Rosenfeld
Search Analytics for Your Site
Читать книгу Search Analytics for Your Site - Louis Rosenfeld - Страница 1
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How to Use This Book Who Should Read This Book?
What’s in This Book?
What Comes with this Book?
Frequently Asked Questions What is site search analytics (SSA)?
Isn’t SSA the same as SEO?
How does SSA differ from other kinds of analytics?
Why do I need SSA?
Where does query data come from, and what tools do I need to analyze it?
I’m not a “data person,” so why should I read this book?
This isn’t part of my job description (or anyone else’s) so who should do this work?
How do I actually analyze query data?
How does SSA fit with other user research methods?
If it’s so great, how come more people aren’t taking advantage of SSA?
Foreword
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The Brake Gets Stuck
Measuring the Unmeasurable
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The Brake Works—Thanks to Site Search Analytics
Moral of the Story: Be Like John
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Why You’ll Want to Use SSA
It Always Starts with Data
George Kingsley Zipf, Harvard Linguist and Hockey Star
Ways to Use SSA (and This Book)
What Gets in the Way of SSA?
Who Is Responsible for SSA?
Your Secret Weapon
Summary
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Getting Started with Pattern Analysis
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