Читать книгу Search Analytics for Your Site - Louis Rosenfeld - Страница 4
What’s in This Book?
ОглавлениеIf you’re new to SSA, read the first two chapters: they consist of a case study that demonstrates how SSA made a difference at The Vanguard Group and a quick one-chapter introduction to get you up and running.
If you’re ready to jump right in, the second section is full of tools and approaches to help you get the most out of analyzing your query data. Chapter 3–Chapter 6 will be especially helpful if you want to gain new insights from your data. Chapter 7 will help you use the data to measure how well your site is performing against the goals you’ve already determined for it.
The third section introduces some of the very practical ways to improve your search system’s performance, as well as your site’s navigation, metadata, and content. You can start trying—and benefiting from—many of these tips right away.
The last chapter takes a step back from site search analytics and looks at how its parent disciplines—user experience and web analytics—differ and ultimately complement each other in a surprisingly elegant way. If you’re looking to bridge these disciplines within your own organization, this chapter provides advice, and I hope some inspiration. Spoiler alert: SSA might be just the thing to bring the two of them together.
Section Four: Coda
