Читать книгу Search Analytics for Your Site - Louis Rosenfeld - Страница 7
Isn’t SSA the same as SEO?
ОглавлениеNot at all. Search engine optimization looks for ways to make Web-wide searches (for example, via Google and Bing) more likely to find your site. SSA looks for ways to improve how searching works on your site, using your site’s own search engine. That said, SSA and SEO share much in common, and can influence each other; for example, How Granular Are Your Terms?-Figure 5-10 shows how SSA may help you determine better keywords to bid on.