Читать книгу Search Analytics for Your Site - Louis Rosenfeld - Страница 14

SSA is based mostly on quantitative behavioral data; therefore, it’s useful to combine it with your qualitative user research methods and tools. For example, use query data to help determine candidates’ tasks for your task analysis studies or to beef up your personas with real data. Chapter 11 talks about how SSA fits into the broader worlds of both user experience research and web analytics, and how it may be a great means for bringing them together.