Читать книгу Search Analytics for Your Site - Louis Rosenfeld - Страница 3

I wrote this book primarily for user experience practitioners—the people who are responsible for a Web site or intranet’s information architecture, content strategy, design, usability, and just about anything else that impacts a site’s users. I especially wanted to help those practitioners see how analyzing searchers’ behaviors is just another critical tool, like task analysis, personas, and field studies, that belongs in their user research toolkits.

There are also many people in the web analytics community who haven’t turned their attention toward analyzing and improving site search. SSA belongs in their toolkit, so this book is for web analytics practitioners as well.

Honestly, if your Web site or intranet has its own search engine, then you should find something here that’s worth at least the price of the book.