Читать книгу Search Analytics for Your Site - Louis Rosenfeld - Страница 12

User researchers and the designers who rely upon user research—such as information architects, content strategists, interaction designers, and knowledge managers—should at least consider SSA as a part of their standard kits of research tools, even if it’s not something they use on a regular basis. The same goes for web analytics practitioners: SSA is an important tool, just like clickstream analysis. The best part is that no one needs to do SSA as a job—it scales nicely, depending on the time you have available (see our discussion of the Zipf Distribution on George Kingsley Zipf, Harvard Linguist and Hockey Star-Ways to Use SSA (and This Book)).