Читать книгу Search Analytics for Your Site - Louis Rosenfeld - Страница 9

Because SSA can help drive—and back up—your design decisions. Because you already have query data and want to put it to good use. Because you want to make your search engine find content better (Chapter 8), make your site easier to navigate (Chapter 9), and make your content more effective (Chapter 10). And because your competitors aren’t using it, and you’d like to destroy your competitors.