Читать книгу Search Analytics for Your Site - Louis Rosenfeld - Страница 8

SSA is based on data that comes from actual usage of your site, just like other forms of web analytics. But it’s far more semantic, as it is made of search queries—users’ expressions of what information they want from your site in their own words. That’s why SSA does a better job of depicting and helping you understand users’ intentions than any other form of web analytics. Chapter 3 provides some tools for analyzing and understanding users intentions.