Читать книгу Search Analytics for Your Site - Louis Rosenfeld - Страница 10

When someone uses your site’s search engine, they type a query that the engine will try to match with your site’s content. That query can be (and likely is being) saved. It’s either logged in a text file by your search engine or intercepted and kept in a database by your analytics application. Search engines occasionally and analytics tools increasingly provide reports that help you analyze the data, but ideally you’ll explore and learn more from the data in a spreadsheet. Unfortunately, there’s no one way to get your hands on the data, because how you can get at the data often depends on what search engine you’re using. Talk to your organization’s IT people for help and show them this book if they ask why you need access to the data.