Читать книгу Search Analytics for Your Site - Louis Rosenfeld - Страница 13

First, “play” with the data by looking for patterns and surprises that suggest what’s important to your searchers and what kinds of content will best meet their needs (Chapter 3). Then identify and learn from searchers’ failures (Chapter 4). See what happens in the course of single search sessions (Chapter 5), and tease out what’s important to specific audiences of searchers (Chapter 6). Finally, measure your site’s performance better by injecting search metrics into how your site is performing at meeting its goals (Chapter 7).