Читать книгу Search Analytics for Your Site - Louis Rosenfeld - Страница 15

Good question. Most people don’t know that query data even exists, much less that their organizations likely already own some. Those who do often run into political problems when they try to get their hands on the data, because it is usually owned by IT or some other group. (This is getting easier thanks to ever-improving analytics tools.) Finally, there hasn’t been much practical information on how to analyze the data. Maybe this book will help.