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from

The Oldest Map with the Name America

(1999)

The printing press could disseminate, but it could not retrieve.

To his annoyance, Waldseemüller himself learned the fantastic,

irreversible reach of this new technology. When Waldseemüller

changed his mind and decided that after all Amerigo Vespucci

should not be credited as the true discoverer of the New World,

it was too late.… The printed messages advertising America

were already diffused into a thousand places and could not

be recalled.

DANIEL J. BOORSTIN, THE DISCOVERERS