Читать книгу News Writing - M. Lyle Spencer - Страница 13

There is no news in this settlement to speak of. We did hear of a man whose head was blown off by a boiler explosion, but we didn't have time to learn his name. Anyhow he didn't have any kinfolk in this country, so it don't much matter.

Then follow the usual dull items about Henry Hawkins Sundaying in Adamsville and Tom Anderson autoing with a new girl.

36. Need of Knowing News.—The fault with this correspondent was that he did not know a good story. He lacked an intuitive knowledge of news values, and he had not been trained to recognize available news possibilities. A clear understanding of what news is, and an analysis of its more or less elusive qualities, is necessary, therefore, before one may attempt a search for it or may dare the writing of a newspaper story.

37. Definition of News.—In its final analysis, news may be defined as any accurate fact or idea that will interest a large number of readers; and of two stories the accurate one that interests the greater number of people is the better. The student should examine this definition with care as there is more in it than at first appears. Strangeness, abnormality, unexpectedness, nearness of the events, all add to the interest of a story, but none is essential. Even timeliness is not a prerequisite. If it were learned to-day that a member of the United States Senate had killed a man in 1912, the occurrence would be news and would be carried on the front page of every paper in America, even though the deed were committed years ago. And if it should transpire that Csolgosz was bribed by an American millionaire to assassinate President McKinley in 1901, the story would be good for a column in any paper. Freshness, enormity, departure from the normal, all are good and add to the value of news, but they are not essential. The only requirements are that the story shall be accurate and shall contain facts or ideas interesting to a considerable number of readers.

38. Accuracy.—The reason for emphasizing so particularly the need of accuracy in news requires little discussion. Accuracy First is the slogan of the modern newspaper. If a piece of news, no matter how thrilling, is untrue, it is worthless in the columns of a reputable journal. It is worse than worthless, because it makes the public lose confidence in the paper. And the ideal of all first-class newspapers to-day is never to be compelled to retract a published statement. This desire for accuracy does not bar a paper from publishing, for example, a rumor of the assassination of the German Crown Prince, but it does demand that the report be published only as an unverified rumor.

39. Interest.—The statement, however, that interest is the other requisite of news requires full explanation, because the demand immediately comes for an explanation of that elusive quality in news which makes it interesting. In other words, what constitutes interest? Any item of news, it may be defined, that will present a new problem, a new situation, that will provoke thought in the minds of a considerable number of readers, is interesting, and that story is most interesting which presents a new problem to the greatest number of people. It is a psychological truth that all men think only when they must. Yet they enjoy being made to think—not too hard, but hard enough to engage their minds seriously. The first time they meet a problem they think over it, and think hard if need be. But when they meet that problem a second or a third time, they solve it automatically. A man learning to drive a car has presented to him a new problem about which he must think keenly. The steering wheel, the foot-brake, the accelerator, the brake and speed levers, the possibility of touching the wrong pedal—all demand his undivided attention and keep him thinking every moment of the time. But having learned, having solved his problem, he can run his car without conscious thought, and meanwhile can devote his mind to problems of business or pleasure. As Professor Pitkin says:

Whatsoever we can manage through some other agency we do so manage. And, if thinking is imperative for a while, we make that while as brief as possible. The baby thinks in learning to walk, but as soon as his feet move surely he refrains from cogitation. He thinks over his speech, too, but quickly he outgrows that, transforming discourse from an intellectual performance to a reflex habit. And he never thinks about the order and choice of words again, unless they give rise to some new, unforeseen perplexity; as, for instance, they might, were he suddenly afflicted with stammering or stage fright. This is no scandal, it is a great convenience. Thanks to it, men are able to concern themselves with fresh enterprises and hence to progress. Indeed, civilization is a titanic monument to thoughtlessness, no less than to thought. The supreme triumph of mind is to dispense with itself. For what would intellect avail us, if we could not withdraw it from action in all the habitual encounters of daily life?[2]

[2] Short Story Writing, pp. 64–65.

40. What Provokes Thought is News.—Men apply the same principle, too, in their news reading. Whatever presents a new problem, or injects a new motive or situation into an old one, will be interesting and will be read by those readers to whom the problem or situation is new. It is not, therefore, that American men and women are interested in the sins and misfortunes of others that they read stories of crime and unhallowed love, but that such stories present new problems, new life situations, or new phases of old problems and old situations. A story of innocence and hallowed love would be just as interesting. When the newspapers of the United States make the President's wedding the big story of the day, it is not that they think their patrons have never seen a wedding, but that a wedding under just such circumstances has never been presented before. And every published story of murder or divorce or struggle for victory offers new thought-provoking problems to newspaper readers. Men are continually searching for new situations that will present new problems. And any story that will provoke a reader's thought will be enjoyed as news.

41. Timeliness.—But there are certain definite features that add greatly to the interest of stories. Timeliness is the first of these. Indeed, timeliness is so important in a story that one prominent writer[3] on journalism deems it an essential of a good story. Certainly it figures in ninety per cent of the published articles in our daily newspapers. The word yesterday has been relegated to the scrap heap. To-day, this morning, this afternoon should appear if possible in every story. And the divorce that was granted yesterday or the accident that happened last night must be viewed from such an angle that to-day shall appear in the write-up. Close competition and improved machinery have made freshness, timeliness, all but a requisite in every story.

[3] Professor Willard Grosvenor Bleyer. See his Newspaper Writing and Editing, p. 18.

42. Closeness of the Event.—Next to nearness in time comes nearness in place as a means of maintaining interest. Other things being equal, the worth of a story varies in inverse proportion to its closeness in time and place. A theft of ten dollars in one's home town is worth more space than a theft of a thousand in a city across the continent. A visit of Mrs. Gadabit, wife of the president of our city bank, to Neighborville twenty miles away is worth more space than a trip made by Mrs. Astor to Europe. Whenever possible, the good reporter seeks to localize his story and draw it close to the everyday lives of his readers. Even an accidental acquaintance of a man in town with the noted governor or the notorious criminal who has just been brought into the public eye—with a brief quotation of the local man's opinion of the other fellow, or how they chanced to meet—is worth generous space in any paper. Oftentimes a resident man or woman's opinion of a statement made by some one else, or of a problem of civic, state, or national interest, is given an important place merely by reason of the fact that the story is associated with some locally prominent person. Always the effort is made to localize the news.

43. The Search for Extremes.—Again, say what one may, the American public loves extremes in its news stories. If a pumpkin can be made the largest ever grown in one's section, or a murder the foulest ever committed in the vicinity, or a robbery the boldest ever attempted in the block, or a race the fastest ever run on the track, or anything else the largest or the least ever registered in the community, it will be good for valuable space in the local news columns. A record breaker in anything is a new problem to the public, who will read with eager joy every detail concerning the attainment of the new record.

44. The Unusual.—The exceptional, the unusual, the abnormal is in a sense a record breaker and will be read about with zest. A burglar stealing a Bible or returning a baby's mite box, a calf with two heads, a dog committing suicide, a husband divorcing his wife so that she may marry a man whom she loves better—such stories belong in the list with the unique and will be found of exceptional interest to readers.

45. Contests.—The description of a contest always makes interesting news. No matter whether the struggle is between athletic teams, business men, society women, race horses, or neighboring cities, if the element of struggle for supremacy can be injected into the story, it will be read with added zest. Such stories may be found in the search of politicians for office, in the struggles of business men for control of trade or for squeezing out competitors, in contests between capital and labor, in religious factions, in collegiate rivalry, and in many of the seemingly commonplace struggles of everyday life. The individual, elementary appeal that comes from struggle is always thrilling.

46. Helplessness.—Opposed to stories depicting struggle for supremacy are those portraying the joys or the sufferings of the very old or very young, or of those who are physically or mentally unable to struggle. The joy of an aged mother because her boy remembered her birthday, the undeserved sufferings of an old man, the cry of a child in pain, the distress of a helpless animal, all are full of interest to the average reader. Helplessness, particularly in its hours of suffering or its moments of unaccustomed pleasure, compels the sympathy of everyone, and every reporter is delighted with the opportunity to write a "sob story" picturing the friendlessness and the want of such unprivileged ones. These stories not only are read with interest, but often prove a practical means of helping those in distress.

47. Prominent Persons.—Directly opposed to stories about helpless persons or animals are those of prominent men and women. For some reason news about the great, no matter how trivial, is always of interest, and varies in direct proportion to the prominence of the person. If the President of the United States drives a golf ball into a robin's nest, if the oil king in the Middle West prefers a wig to baldness, if the millionaire automobile manufacturer never pays more than five cents for his cigars, the reading public is greatly interested in learning the fact. Nor is it essential that the reader shall have heard of the prominent man. It is sufficient that his position socially or professionally is high.

48. Well-known Places.—The same interest attaches to noted or notorious places. A news item about Reno, Nevada, is worth more than one about Rome, Georgia, though the cities are of about the same size. A street traffic regulation in New York City is copied all over the United States, notwithstanding the fact that the same law may have been passed by the city council in Winchester, Kentucky, years before and gone unnoticed. And so with Coney Island or Niagara Falls or Death Valley, or any one of a hundred other places that might be named. The fashions they originate, the ideas for which they stand sponsors, the accidents that happen in their vicinity, all have specific interest by virtue of their previous note or notoriety. And if the reporter can fix the setting of his story in such a place, he may be assured of interested readers.

49. Personal and Financial Interests.—Finally, if a news story can be found that will bear directly on the personal or financial interests of the patrons of the paper, one may be sure of its cordial reception. If turkeys take the roup six weeks before Thanksgiving, or taxes promise a drop with the new year, or pork volplanes two or three cents, or an ice famine is threatened, or styles promise coats a few inches shorter or socks a few shades greener, the readers are eager to know and will applaud the vigilance of the editors. For this reason, a reporter can often pick up an extra story—and reporters are judged by the extra stories they place on the city editor's desk—by occasionally dropping in at markets, grocery stores, and similar business houses and inquiring casually for possible drops or rises in price. For the same reason, too, new styles as seen in the shop windows are always good for a half-column. And one cannot think of covering a dressmakers' convention, an automobile show, a jewelers' exhibition, or a similar gathering without playing up prominently the new styles. A clever San Francisco reporter covering a convention of insurance agents once produced a brilliant story on new styles in life insurance policies.

50. Summary.—By way of summary, then, it may be said that the only requirements of an event or an idea to make it good story material are that it be presented accurately and that it possess interest for a goodly number of readers; and any fact or idea which presents a situation or poses a problem differing, even slightly, from preceding situations or problems encountered by the readers of a paper is sure to possess interest. Timeliness is of vital worth, but is not a necessity. The geographical nearness of an event adds to its value, as does the fact that the event or the product or the result is a record breaker or is unique in its class. Contests of all sorts invariably possess interest, and stories of the helplessness of old persons, children, or animals never fail to have an emotional appeal. Any news item concerning a well-known person or place is likely to attract attention, and any story that touches the home or business interests of the public is sure to command interested readers. All these features are valuable, and any one will contribute much to the worth of a story, but none is essential. The prerequisite is that the news shall be true and shall present a new situation or problem, or a new phase of an old situation or problem.