Читать книгу News Writing - M. Lyle Spencer - Страница 16

[4] The Red Cross Girl, p. 7.

It is for such reasons that a quick perception of news even in chance remarks is a requisite for interviewing. If one does not grasp instantly the value of a bit of information, the expression of his face or his actions will give him away later when a full realization of the worth of the news comes to him, or else he will not be able to recall precisely the facts given.

75. Retentive Memory.—It is for the same reason, too, that a retentive memory is necessary. Fifty per cent of those interviewed will be frightened at the sight of a notebook. And all men become cautious when they realize that their statements are being taken down word for word. The reporter must correlate properly and keep firmly in mind the facts gleaned in the interview, then get as quickly as possible to some place where he can record what he has learned. Many an interviewer will listen a half-hour without taking a note, then spend the next half-hour on a horse-block or a curb writing down what the person interviewed has said. Other reporters with shorter memories carry pencil stubs and bits of specially cut white cardboard, and while looking the interviewed man in the eye, take down statistics and characteristic phrases on the cards. Some even, as on the stage and in the moving pictures, take occasional notes on their cuffs—all this in an effort to make the one interviewed talk unrestrainedly.

76. Use of Shorthand.—A word may be said here concerning shorthand. Its use in interviewing and in general news reports should not be too much encouraged, even when a man is entirely willing to have his exact words recorded. Often it deadens the presentation of news. Shorthand has its value as far as accuracy and record of occasional statements are concerned, and may well be used, but its too faithful use has a tendency to take from news stories the imagination that is necessary for a complete and truthful presentation. The stenographic reporter becomes so intent upon the words of the person he is quoting that he misses the spirit of the interview and is liable to produce a formal, lifeless story. The reporter may well use shorthand as a walking cane, but not as a crutch.

77. Precise Questions in Interviews.—If one finds exactness of statement a requisite, one may obtain shorthand results by bringing along a sheet of typewritten questions for submission to the person interviewed. These questions the person must answer definitely or else evade, in either case furnishing story material. But whether a reporter comes armed with such a list of questions or not, he must at least have definitely in mind the exact purpose of his visit and the precise questions he wants answered. In the majority of cases the reason that interviewers meet with such unwelcome receptions from great men is that the latter are too busy to waste time with pottering reporters. Certainly the men themselves say so. President Wilson declares that of the visitors to the White House not one in ten knows precisely why he has come, states definitely what he wants, and leaves promptly when he has finished. Such persons are an annoyance to busy men and women, and the newspaper man who can dispatch quickly the business of his visit will more likely meet with a favorable reception next time.

78. Learning a Man's Career.—As an aid to interviewing prominent men, whether one typewrites one's questions in advance or merely determines what in general one will ask, the reporter should have a good general knowledge of the man's career and what he has accomplished in his particular field, so that the noted man may not be forced to go too much into detail to make his conversation clear to the interviewer. Some men seem annoyed when asked to explain technical terms or to review well-known incidents in their lives. Such facts may be obtained from the files of the morgue, from encyclopedias, from the Who's Who volumes, and from local men associated in the same kind of work. Frequently one will find it advisable to consult the city editor and other members of the staff, as well as local or less known men, by way of preparation for interviewing a prominent visitor.

79. Ability to Detect Falsehood.—The fifth requirement for successful interviewing, and the last to be discussed in this chapter,[5] is the ability to detect falsehood readily. All persons who talk for publication speak with a purpose. Sometimes they talk for self-exploitation; occasionally they wish to pay a grudge against another man. Sometimes their purpose is what they say it is; often it is not. Sometimes they tell the exact truth; frequently they do not, even when they think they are speaking truthfully. It may seem odd, but it is true that comparatively few of the persons one questions about even the most commonplace occurrences can give unbiased reports of events. They were too much excited over the affair to observe accurately, or they are too much prejudiced for or against the persons involved to witness judicially. The reporter, therefore, must take into consideration their mental caliber and every possible motive they may have for acting or speaking as they do. If the person who met the reporter a moment ago at Mr. Davidson's door was his wife and she refused to talk about the shooting, or said he was not shot, she evidently had a motive for her statement. And if the woman next door recounts with too much relish and in too high-pitched tones the cat-and-dog life of the Davidsons or their declared intentions each of killing the other, the reporter had better take care. She is probably venting an old-time grudge against her neighbors, whose son last month broke a window-pane in her house. Countless libel suits might have been avoided had the reporters been able to detect falsehood more readily.

[5] The value of characteristic phrases and gestures in the interview is discussed on page 130.

80. Questioning Everyone.—Because of these sharp discrepancies in men's natures and the fact that everyone sees an event from his own individual angle, it is necessary for a reporter to question everybody in any way connected with a story. He should see not only Mr. and Mrs. Davidson, if possible, but other witnesses of the shooting, acquaintances in the neighborhood, the servants in the house, and anyone else, no matter how humble, likely in any way to be connected with or to have knowledge of the occurrence. Oftentimes a janitor, a maid, or a chauffeur will divulge facts that the mistress or the detective bureau would not disclose for large sums of money. Frequently a child in the yard or on the back steps will give invaluable information. This is particularly true when the older persons are attempting to conceal facts or are too much excited from a death or an accident to talk. Children usually are less unstrung by distressing events and can give a more connected account. Moreover, they are almost always willing to talk, and they generally try to tell the truth.

81. A Person's Previous Record.—It is also well to inquire particularly about the past history or the previous record of the person involved. If the woman is a divorcee or the man an ex-convict, or if one of the children previously has been arraigned in police court for delinquency, or if any one of the participants has ever been drawn into public notice, such items will be worth much in identifying the characters in the story. If the man whose house is burning lost another house, well insured, a year ago; if the widow has married secretly her chauffeur two months after her husband's sudden death from ptomaine poisoning; if the man who spoke last night was the preacher who declared all protestant churches will some day return to the confessional;—if such facts can be obtained, they will add greatly to the interest and the value of the story, and the reporter should make every effort to obtain them. Their interest lies, of course, either in the fact that they aid the public in identifying the persons, or that they provide material for interesting conjectures as to probable results. Sometimes, indeed, this correlation of present and past facts grows so important that it becomes the main story.

82. Full Details.—While questioning different persons in an attempt to get all the facts, one should take care to record all details. It is far easier to throw away unneeded material when writing up the events than to return to the scene for neglected information. In particular, one should learn the name and address of every person in any way connected with the story, no matter how much trouble it may require to get the information. A man who is merely incidental at the beginning of the inquiry may prove of prime importance an hour later or in the follow-up next day. Even the telephone number of persons likely in any way to become prominent—or where such persons may be reached by telephone—should be obtained. For, try as one will to get all the facts, one often needs to get additional information after returning to the office. In such a plight, it is of great value to know where a man may be reached who does not have a telephone in his own home. Pictures, too, of the persons concerned are valuable. The news-reading public likes illustrations, and whether the photograph is or is not used, it is easily returnable by next day's mail. All papers promise to return photographs unharmed.

83. Getting Names Correctly.—It would seem unnecessary to urge the necessity of getting initials and street addresses and of spelling names correctly; yet so many newspaper men err here that specific attention must be directed to it. Numerous libel suits have been started because a reporter got an initial or a street address wrong and there happened to be in the city another person with the printed name and street address. Even if the story does not contain cause for libel, a person whose name has been misspelled never quite forgives a journal for getting it wrong. The reporter should remember that many of the Smiths in the world are Smythes in print and many of the Catherines spell it Katharyne in the city directory. And such persons are sensitive.

84. Speeches.—In covering speeches the reporter should make an effort to get advance copies of what the speaker intends to say—and a photograph of him if he is an important personage. A large per cent of the impassioned and seemingly spontaneous bursts of oratory that one hears on church, lecture, and political platforms are but verbal reproductions of typewritten manuscript in the speaker's inside coat pocket, and if the newspaper man will ask for carbon copies of the oratory, the lecturer will be glad to provide them in advance—in order to have himself quoted correctly. He will also be glad to provide the photograph. These advance copies of speeches are called "release" stories. That is, they are marked at the top of the first page, "Release, June 12, 9:30 p.m.," meaning that no publication shall be made of that material before 9:30 p.m. of June 12. Newspapers always regard scrupulously a release date, and a reporter need never hesitate to give his word that publication of speeches, messages, and reports will be withheld until after delivery. An editor of a paper in the Middle West once thought to scoop the world by printing the President's message to Congress the evening before its delivery, but he was so promptly barred from the telegraphic wires thereafter that he paid dearly for his violation of professional honor. With these advance copies of speeches in his possession the reporter may write at his own convenience his account of the lecture; or if he is rushed—and has the permission of the city editor—he may even stay away from the meeting. On the other hand, if the speaker is of national importance, it may be well to consult with the city editor about going out fifty miles or more to catch the train on which the distinguished guest is coming. In this way one can have an interview ready for publication by the time the great man arrives and sometimes can obtain a valuable scoop on rival papers.

85. Attending Lectures. Where one is not able to get a typewritten copy of a speech, the only alternative is to attend the lecture. Newspaper men usually are provided with free tickets, which they should obtain in advance, as the rush of the lecture hour throws unexpected duties on those responsible for the program, and one may sometimes be considerably inconvenienced in getting an admission card. Inside there is generally a table close to the platform, where newspaper men may write comfortably. If the reporter has been given an advance copy of the speech, he should listen closely for any variations from the typewritten manuscript, as speakers in the excitement resulting from the applause or disapproval of the audience often lose their heads and make indiscreet statements or disclose state secrets that furnish the best story material for the paper next morning. If one does not have an advance copy, one should attempt to get the speech by topics, with occasional verbatim passages of particularly pithy or dynamic passages. As in the case of interviews, it is better not to attempt to take too much of the lecture word for word. The significance, the spirit of the address is of greater worth than mere literalness. If the city editor wants a verbatim report, he will send a stenographer.

86. A Newspaper Man's Honor.—In conclusion, emphasis may be laid on the reporter's attitude toward obtaining news. He must go after a story with the determination to get it and to get it honorably. Once he has started after an item, he must not give up until he has succeeded. But he must succeed with honor. Stories are rampant over the United States of newspaper men stealing through basement windows at night, listening at keyholes, bribing jurymen to break their oath, and otherwise transgressing the limits of law and honor. But the day of such reportorial methods has passed. To-day a newspaper expects every man on its staff to be a gentleman. It wants no lawbreakers or sneaks. Stories must be obtained honestly and written up honestly. The man who fakes a story or willfully distorts facts for the sake of injuring a man or making a good news article will be discharged from any reputable newspaper in America. And he ought to be.