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The Three B’s of Quality

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“Quality means doing it right when no one is looking.”

Henry Ford

If we mean what we say about quality products and services, we need a framework by which to judge our actions and activities, projects and processes. I created the idea of the “Three B’s” as a user-friendly model to do just that.

•You start with a Baseline. This means documenting the present state of the process or product, including current performance, productivity and process levels. Where are you right now? Collect, store, and analyze that data or situation.

•Next you seek out and identify Benchmarks, those standard measurements against which similar businesses, products, processes or systems are judged. Continually monitor your performance against the organizations that are recognized as “world class” achievers. Where do you stand or fall? Recognize how and why those benchmarks were identified. What would “world class” productivity look like in your organization?

•Finally, you aspire to Best Practices. Your goal is to adopt and create practices that demonstrably reduce defects or costs or improve efficiency to a higher level of results. More importantly, you wow your customers and achieve a level of competence and capacity at the highest level. This is where you want to be. Imagine your customer and employee attitudes and actions when you are here.

This all sounds fine but how do you help your staff take their first step in understanding the “wheres and hows” of the process? By focusing on quality, try engaging everyone in a simple brainstorm that brings concepts home to the group.


If these are your standards or benchmarks, it is up to each individual (significant other) in the organization (relationship) not only to stop and assess their own situations (creating a baseline), but to benchmark where they fall within the whole spectrum of possibilities (percentage of happily married couples with like criteria) and set their sights on the best practice (celebrating a joyous Diamond Wedding Anniversary surrounded by generations of family and friends). Now, just imagine if your starting point is the best practice.

What would your own 3-B framework look like for home or for work?

Vision Driven: Lessons Learned from the Small Business C-Suite

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