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Preface

The spoken word is the most powerful tool we have as human beings. Unfortunately most people are not as effective as they could be and as a result they do not achieve the level of success they desire and deserve.

There is no magical formula to speaking or selling, just a lot of simple rules and techniques that when effectively put together lead to amazing results.

This book is for those of you who want to achieve a higher level of success and are looking for some common sense reminders, new ideas, and techniques.

Based on my work with thousands of classroom seminar attendees, speakers, and coaching clients, common issues began to surface and resulted in the following pages.

Starting with Keeping On Track, moving on to Speaking and Selling Skills, and ending with Achieving Success, this is a framework for achieving.

This is the Next Step in your development NOT your FINAL Step. Many sections of this book may leave you wanting more and that is the intent. Use this to help you identify the areas of your career where you need more skills and refinement.

Whether you are a Corporate Executive, a Sales and Marketing Professional, an Educator, or a Speaker, continual skills development is essential.

As you continue your development, seek out the support and guidance you need to:

Achieve Everything You Can.