Читать книгу Blockchain Data Analytics For Dummies - Michael G. Solomon - Страница 56

Because blockchain allows entities that don’t trust each other to interact directly, it eliminates most middlemen. Whether you’re considering transferring money from one party to another or providing a product for payment, nearly all transactions need a middleman. Middlemen are entities such as bankers, importers, wholesalers, or even media publishers.

Blockchain makes it possible for producers to interact directly with consumers. For instance, artists can offer their art directly to buyers, without needing a broker or publisher. Eliminating middlemen either eliminates the fees paid for their services or replaces the fees with automated processes that greatly reduce costs, and these savings can be passed on directly to the consumer. Although blockchain transaction handling does incur a small cost, it's generally much less than what middlemen charge. That’s good for producers and consumers.