Читать книгу Start & Run a Graphic Design Business - Michael Huggins - Страница 65

Ideally a name for your company should last you the entire life span of your company. Depending on the vision you have for your company that could be 15 to 25 years or more so choose a name that will have that kind of longevity.

Avoid cute, quirky, or fad-driven names. Also avoid names that you might become bored with in a couple of years. Your goal is to have a company that builds brand equity (value) as the years progress. You want to attach that equity to one name year after year because all that equity could potentially be lost if you ever decide to change your company name.