Читать книгу Start & Run a Graphic Design Business - Michael Huggins - Страница 66
1.1b Differentiate your business from your competitors
ОглавлениеThe more memorable and distinctive your name is, the more your clients will be able to remember it and distinguish your services from your competitors. You want your prospects to recall and remember your name when they are ready to buy your services. Not an easy thing to do when you consider the thousands of company names that bombard people on a daily basis. Try to develop a name that is unique and sticks in people’s minds.