Читать книгу Start & Run a Graphic Design Business - Michael Huggins - Страница 69

If you are starting out alone in your business, it’s important to realize that many businesses feel most comfortable dealing with other “companies” as opposed to individuals. Your name can play a large part in avoiding the “size” issue all together. There are simple ways to appear larger than you are simply by adding words such as “& Associates” or “Group” to the end of your name (e.g., Michael Huggins & Associates or Mindwalk Design Group).

Having a name that implies you are a larger sized company often means you can rely on the impression clients get from your name and avoid the discussion of talking about it. You can simply take the position that if your client’s doesn’t ask, you aren’t telling. However, it’s important to note that you should never mislead clients when they ask about the size of your firm. Always answer truthfully in a positive way. When asked how many people are in your company you can inform your clients that it is just you, but that you use a network of people as required to accomplish many of your projects. You will find out that a good name can help you avoid this discussion almost 95 percent of the time, because your clients have already drawn their own conclusions.