Читать книгу Start & Run a Graphic Design Business - Michael Huggins - Страница 70

Make sure your business name is easy to say and spell. No name is worth having if people can’t pronounce it or spell it correctly after hearing it. If they can’t pronounce it properly, it means it is not memorable and future confusion could result. If prospects can’t spell it, it will make your business hard to find and locate in directories especially when it comes to finding your website. How will they find your site if they can’t spell it?

Also, avoid using acronyms for your company name. These tend to be more generic sounding and less distinctive and therefore a little harder to recall.