Читать книгу Start & Run a Graphic Design Business - Michael Huggins - Страница 83

You will need to create some tools to help you introduce and reinforce your business face to a needy marketplace. One item you will need to create is a logo or wordmark for your company. Your logo is the one icon or image that you use in as many places as possible to serve as a device to help you build recognition in the minds of your clients and prospects alike. Studies have shown that in an overcrowded business environment such as design it can take up to seven impressions of your image or message before someone actually stops and takes notice. That’s why it’s important to create a distinctive image and then place it in as many areas as possible to help you build awareness. Your logo or wordmark should be on all your communications whether it’s related to marketing or just a correspondence piece; your image needs to be noticed.