Читать книгу Start & Run a Graphic Design Business - Michael Huggins - Страница 88

4.2d Never count the cost of your business cards

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I know some designers who spend a lot of money designing and producing their business cards. As a result, they are quite proud of them, but because of the high costs, some of these designers ration their business cards when they give them away. They are often selective and only give them to those people they think will actually use them.

Your business cards are one of the cheapest and most useful forms of advertising. Even if they are expensive per unit to print, they are still one of the cheapest and most useful forms of marketing. Hand out lots of them.

Start & Run a Graphic Design Business

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