Читать книгу Start & Run a Graphic Design Business - Michael Huggins - Страница 90

Another low-cost tool in your visual identity program is your email. Email is one of the main forms of communications in business and it’s important to spend a little time creating the right visual image for your email.

Email programs allow you to create signature files, which automatically attach a message to the bottom of your email when you send it out. Be sure to include your name, company name, value proposition (short version), phone number, email, and web address with every signature file. You can even add an image (like your logo) or a simple animation file if you want. (For more tips on email see Chapter 10.)