Читать книгу Start & Run a Graphic Design Business - Michael Huggins - Страница 100

The following are some of the advantages of working in an office located outside your home.

Separation of work and home: You’ll still be tempted to take work home to finish, but you’ll have a sense that you are truly done for the day when you leave the office. When I first rented office space I could honestly say that once I closed the doors for the night I was done. It was a nice change from the home office where I was always tempted to sneak back to my desk to do “just one more thing.”

You’re treated more like a legitimate business: Working in an office outside your home gives your business a more legitimate feel to clients. It can make clients feel less skeptical about the stability of your business. As soon as I opened my business in an office outside my home, I landed my first Fortune 500 client. Did the office get me the work? I doubt it. I still had to present and prove I could provide what they needed, but one thing is for sure, my office environment wasn’t a barrier. I’m not so sure it would have been easy for me to get this client if they discovered I was a home-based business.

You can justify higher fees: Just as being a home-based business carries the implication that you should charge lower rates, clients accept that you need to charge higher rates to cover overhead expenses in an office outside the home.