Читать книгу Start & Run a Graphic Design Business - Michael Huggins - Страница 67

Like most things in your business, your firm will be about attracting others, not just about pleasing your wants and desires. Put yourself in the client’s shoes and ask yourself if you would work with a company name like yours. If it seems too far fetched, maybe you need to consider another option.

Be careful about getting too creative with the names you come up with, especially if you sell to a conservative marketplace. Obscure or vague sounding names tend to lose their impact in certain markets. If you can’t relate or connect with your target market on their level, how could you possibly help them connect with their marketplace?