Читать книгу Start & Run a Graphic Design Business - Michael Huggins - Страница 84

One item you’ll need in your corporate identity program is your business card. With the ever-increasing use of digital imagery, the use of printed material has been in decline for most businesses. Companies used to create printed stationery, brochures, and various communication pieces, but now these things are done more in the digital format. However, there is one tool that has not yet been replaced by the digital media that is still very important to doing business — the business card. This is still probably the most important piece of printed material that you will ever invest in for your business.

I love the power of a business card. Even a poorly designed business card has stopping power when it comes to getting someone to take notice for a couple of seconds. If you don’t believe me, just watch what happens when you hand your card to someone. They immediately stop what they are doing and focus on your card! As a designer, you can leverage that by creating interesting business cards that stand out from the norm and extend the interaction time that a person has with your card. In fact, a well-designed business card can often lead to further conversation and discussion. That’s a marketing tool that is worth every penny in my books.

Your business card is a marketing tool that often introduces your company’s image to a new prospect. Your business card is a tiny little billboard advertisement for your company with one very important purpose: to serve as a reference tool for your prospects should they need your services. Make the most of your business card and leverage it to its fullest so that you can get “registered” in your prospect’s mind as someone who can help them.

The following are tips to help you get the most out of business cards, help build greater awareness for your company, and help you connect with clients.