Читать книгу Start & Run a Graphic Design Business - Michael Huggins - Страница 80

As for creative standards, you will be challenged to cut corners on your design and service standards. When you begin your business you will have the intention of doing your very best on every project; whether it’s exploring multiple concepts or coming up with the best ideas you possibly can for a perfect final product. Eventually the pressures of everyday business life will creep in and you will be tempted to cut corners in this department as well. It may come in the form of creating the “same-old, same-old” for an established client or being tempted to plagiarize another design so that you can meet a deadline. You mustn’t let this happen. Establish your creative standards and processes and stick to them.