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The number of monitoring tools competing for market share is astonishing. The following tables are not intended to be comprehensive lists; instead, they simply provide some idea of what’s out there. Don’t forget the “simple” measuring services available directly through a social media platform, such as Twitter’s own search function, as shown in Figure 1-6.

FIGURE 1-6: Results page from a simple Twitter search for New Mexican Restaurants.

Table 1-4 lists tools for monitoring blogs and forums; tools for news, RSS, and geolocation sites; tools for Twitter; and some high-end tools at the enterprise level. You can always search for free tools in each category to get more options.

To ensure that your blog appears in a timely fashion in blog-monitoring tools, submit your blog to each one.

TABLE 1-4 Helpful Monitoring Tools

Name	URL	Description
Blog- and Forum-Monitoring Tools
Attentio	http://attentio.com	A suite of B2B media monitoring and analysis tools; fee.
BlogSearchEngine	www.blogsearchengine.org	Search for blogs by topic area or search term.
Sovrn	www.sovrn.com	Free tool to help publishers monetize their websites and social media, reach their target audiences, and build relationships. Includes reports on user behavior, demographics, and actions.
Social News and RSS Tools
Google News	http://news.google.com	Keyword search of Google News.
Yahoo! News	http://news.yahoo.com	Keyword search of Yahoo! News.
Twitter-Monitoring Tools
Hashtagify.me	http://hashtagify.me	Manage your own hashtags and receive alerts when hashtags are used.
SocialOomph	www.socialoomph.com	One-stop shop for multiple tools to monitor and manage many social media channels; freemium model.
TweetDeck	tweetdeck.twitter.com	Real-time tool for Twitter organizing, engagement, tracking searches, and activity in one interface.
Twitter Search	https://twitter.com/search-home	Twitter’s own search filter with advanced queries on multiple parameters.
	https://twitter.com/search-advanced?lang=en
Fee-Based, Enterprise-Level Monitoring Tools
BrandsEye	www.brandseye.com	Paid service tracks online conversations with monitoring and insight tools.
eCairn	https://ecairn.com/influencer-engagement	Segment target audiences to gain insights and engage with influencers.
Sysomos Listen	www.sysomos.com/platform/listen	Monitor and measure buzz and sentiment in real time.
Khoros	https://khoros.com/platform/marketing#intelligence	Monitor community engagement as part of an integrated social media management package.
Nielsen Online	www.nielsen.com/us/en/solutions/measurement/online.html	Measure and analyze online audiences for social media, advertising, video viewing, consumer-generated media, word of mouth, and other consumer behaviors.
Salesforce Marketing Cloud	www.salesforcemarketingcloud.com/products/social-media-listening	Detailed monitoring of social media buzz about industry, competitors, and/or brand. Analyze customer desires, evaluate content engagement, and assess campaign reaction.