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Brand 24

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An affordable brand-monitoring tool, Brand 24 (http://brand24.net) starts at $49 per month, with a 14-day free trial. It includes both sentiment and data analysis to provide a good sense of the buzz around your product, brand, business, or search term. It covers multiple social media outlets, including Facebook and Instagram, with alerts daily or more often. Additional features available with more expensive plans allow you to review customer behavior, actions, and posts.

Social Media Marketing All-in-One For Dummies

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