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If you’re looking for a more seamless experience, consider e-commerce tools that display items from your existing online store on your blog or social media pages, and then either link automatically back to your web store to complete the transaction or permit users to purchase directly from the social media page.

E-commerce badges are mini-displays of products; these changeable badges (which appear onscreen as a large button with multiple links) link to an existing web store. If you already have an online store, check your shopping cart or check stand provider (the section of your online store that totals orders and takes payments) to see whether it offers a badge for social media, like the one shown in Figure 1-3.

Many vendors of online stores offer apps with shopping or promotional functionality for use on specific social media services. For example, 2020AVE uses the Shop Now function to sell on Facebook (www.facebook.com/2020ave).