Читать книгу Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Страница 97

You have to have a business account in order to use Instagram Shopping. (See Book 7, Chapter 3 to learn more.) After you have a business account and set up Instagram Shopping in the Settings section, you’ll be able to customize a storefront to sell your products and tag your products in posts and stories, so users can tap on the tags to shop the products and gain access to important data insights about your shop.

You’ll need a company Facebook page in order to connect a product catalog to Instagram. In other words, you need a product source.

The product sources supported are

 Facebook Catalog Manager

 Shopify

 BigCommerce

 Magento

 WooCommerce

 Facebook Shop

Once you select the catalog you want to connect, just follow the specific instructions provided for that platform.

For more information about the pros and cons of selling through social media, try these sites: https://flutterwave.com/sd/blog/blog/selling-on-social-media-with-an-online-store-vs-selling-on-social-media-without-one-which-is-best-for-you or http://ecommerce-platforms.com/ecommerce-selling-advice/best-apps-tools-use-selling-social-media.