Читать книгу Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Страница 105

The onslaught of data from social media sites can be overwhelming. To garner some value from all the noise, you can take advantage of certain tools to monitor what’s being said about your company.

When should you start to worry? Some experts suggest that a negative comment appearing within the first 20 results on a Google search on your name, brand, or product could be a sign of trouble. Don’t worry about a one-off negative comment on a minor site.

Social media monitoring is about who’s saying what. It’s about your brand, your products, and your reputation. It’s not the same as social media measurement, which deals with traffic statistics, conversion rates, and return on investment (ROI). Measurement is covered in Book 9, including chapters about measurement tools specific to particular social networks.

Bring user feedback directly to you. Place a free feedback widget on your site from a provider like http://shoutbox.widget.me. This feature takes some programming knowledge; if you’re not up to the task, ask your programmer. You can find some monitoring tools for specific types of services in the sections that follow.