Читать книгу Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Страница 96

Pinterest requires merchants to have a business account to sell on its platform. (See Book 7, Chapter 1 to learn how to set up a Pinterest business account.) Once you sign up for a business account and claim your website, you get access to Rich Pins. Rich Pins grab current products from an existing online store and place a link back to that product on each Pin you add to Pinterest. These Rich Pins are set apart from search results into a separate category called Shop. When you click a Rich Pin under the Shop category, you’re taken to that Pin, which contains a link back to that specific product on the vendor’s website (see Figure 1-4).

Courtesy of Blue Nile

FIGURE 1-4: The Buy section of the search results page (top). Click on a specific result to see the Pin with a link back to the product page on the vendor’s website (bottom).