Читать книгу Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business On LinkedIn - Neal Schaffer - Страница 11

If you wanted to attend a trade show that was several time zones away, you might not send every person from your sales, marketing, and business development organization because of budgetary concerns. And yet, if you could attend a trade show with all of your staff, wouldn’t that increase your chances of success at the event? With LinkedIn, everybody can join and participate for free. It is this same logic that dictates that every employee with a revenue-generating aspect to their position should be on LinkedIn and utilizing it as a cost-effective marketing tool.

The way to get your employees on LinkedIn is to lead by example. If the top person in your company organization is not an advocate of LinkedIn, unable to lead by example, or unwilling to educate others on how to utilize it as a tool, it may be a difficult internal sale. It’s also vital that LinkedIn is open and available for your employees to use during business hours. In order to drive home the importance of this business device, share stories with your employees and educate them about how you have closed business deals or received invaluable introductions utilizing LinkedIn. This allows your sales and marketing employees to envision how LinkedIn can be used as a tool in their respective roles.

It should be in every sales and marketing employee’s best interest to have a LinkedIn membership and be active on the site. However, it is also important to understand the law and how utilizing social media relates to your industry. If your company does not have an internal social media policy, it is best to consult with an employment law firm to understand the potential implications of requesting your employees to utilize LinkedIn as part of their job.