Читать книгу Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business On LinkedIn - Neal Schaffer - Страница 9

Now that we’ve established how LinkedIn can assist you and your company, it’s important to note that utilizing it effectively to develop business for your company in a social networking environment is not an easy task. Traditional Internet marketing methods such as sending out a lot of

invites to key targets and opting them into mailing lists will be met with LinkedIn account restrictions and a plethora of spam reports back to your email provider. But if we think about LinkedIn as a virtual trade show, we can see the types of opportunities available. Instead of waiting for your annual industry trade show or even monthly chamber of commerce meeting, check to see if the people you would connect with in person are active on the LinkedIn platform. This virtual trade show is happening 24 hours a day, seven days a week, and it is a truly global event with membership from more than 200 countries. Don’t you want to market your company at this ultimate event?