Читать книгу Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business On LinkedIn - Neal Schaffer - Страница 6

CHAPTER OBJECTIVES

•Understand why representation and engagement on LinkedIn is essential for any business

•Appreciate the differences between what LinkedIn and Facebook can offer businesses

•Learn how a company’s employees can utilize LinkedIn to develop their sales and marketing skills and value

By now you probably know that LinkedIn is the premier social networking site that is devoted solely to professionals. While you might find some profiles set up by college students when doing a search, an overwhelming majority of users are professionals. In fact, LinkedIn’s 100 million members include an executive from every Fortune 500 Company.6 This means there is no other social networking site where you have a greater chance of being able to interact with an influential decision maker.

Though many social media marketers concentrate their efforts on Facebook or Twitter, LinkedIn remains the best social networking site to market your business-to-business (B2B) products and services because of this special demographic. LinkedIn is also important for business-to-consumer (B2C) companies; not only are wealthy consumers members of LinkedIn (the average LinkedIn user has an annual income over $100,000,7 a statement no other social networking site has claimed to date), but also B2C companies have B2B marketing initiatives that involve distributors, partners, and strategic alliances.