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Fruit and Nut

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There are probably few people over thirty who cannot instantly burst into the theme tune from the Fruit and Nut adverts. Which, for younger readers, is ‘Everyone’s a Fruit and Nut case’, sung to the music of Tchaikovsky’s Nutcracker Suite. It was probably the first famous piece of classical music to be linked to a product, a habit that is now endemic throughout the advertising industry. It is now almost impossible to hear a well-known symphony without a mental link to some household-name product.

It has to be said that Cadbury’s Fruit and Nut is an older-generation confection, and hasn’t attracted the younger chocolate-eater. The sole reason is the fact that young people generally hate ‘bits’, and this bar, with its creamy, almost watery-tasting chocolate, currants, sultanas and shards of nut is as bitty as it gets. It has a place in the hearts of the older chocolate-eater, but almost certainly as much for the adverts, and their delightful silliness, as for the chocolate itself, which, let’s face it, is hardly Valrhona Manjari.

Eating for England: The Delights and Eccentricities of the British at Table

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