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Part I
Setting the Scene
Chapter 1
The Great KPI Misunderstanding
Result Indicators

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The result indicators (RIs) summarize the activity of more than one team. They are good to review as an overview of how teams are working together. The difference between a key result indicator and a result indicator is simply that the key result indicator is a more overall and more important summary of activities that have taken place.

When you look at a financial measure you will note that you have put a value to various activities that have taken place. In other words, financial indicators are a result of activities. I thus believe all financial performance measures are RIs. Daily or weekly sales analysis is a very useful summary, but it is a result of the effort of a number of teams: from the sales team to the teams involved in manufacture, quality assurance, and dispatch. Financial indicators are useful but mask the real drivers of the performance. To fully understand what to increase or decrease, we need to look at the activities that created the financial indicator.

Result indicators look at activity over a wider time horizon. They not only measure quarterly and monthly results but also weekly, daily activities and future planned events (e.g., sales made yesterday, number of planned initiatives to be implemented next month to improve the timeliness of planes).

For the private sector, result indicators that lie beneath KRIs could include:

● Sales made yesterday

● Number of initiatives implemented from the recent customer-satisfaction survey

● Number of initiatives implemented from the staff survey

● Number of employees' suggestions implemented in the past 30 days

● In-house courses scheduled to be held within three weeks where attendee numbers are below target

● Number of managers who have not attended leadership training (reported quarterly, by manager level)

● Number of staff trained to use specified systems (key systems only)

For government and nonprofit agencies, result indicators would also include:

● Weekly hospital bed utilization

● Percent coverage of [Enterprise Name]'s supported services

● Number of people on treatment/tested for [Disease Name 1], [Disease Name 2], and for [Disease Name 3]

● Grants achieving their public health targets as per grant agreements

● Percentage of investments covering low income, high disease-burdened countries

Key Performance Indicators

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