Читать книгу Business Plans For Dummies - Paul Tiffany - Страница 53

Your company faces all sorts of options, alternatives, and decisions every day. There’s an old saying that perhaps you’ve heard: “If you don’t stand for anything, you’ll probably fall for everything.” If you take the time to define your company’s values, your principles and beliefs can guide your managers, employees, or just you (if you’re in business for yourself) as your company wades through complicated issues that sometimes don’t have easy answers. When the unexpected happens, you can react quickly, consistently, and decisively, based on a clear sense of what’s important. Even when your company is in smooth waters and sailing along just fine, a strong sense of value helps motivate you and your employees.